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Online Mortgage Platform Taking UK by Storm

8:28 am   -   June 14th, 2007

The UK online mortgage industry went into shock as a brand new cutting edge resource was launched onto the market. The new resource platform FancyAMortgage.co.uk was recently unveiled and has sent shock waves throughout the UK mortgage industry. While the online giants in the industry have been focusing on lead generation spending millions to generate more business FancyAMortgage.co.uk has set itself apart from its competitors by unveiling an in-depth resource for mortgage products in the UK aimed at helping mortgagees.

FancyAMortgage.co.uk criticized lenders for so called “best rate” advertising and called out to the online market leaders such as MoneySupermarket.com and Fool.co.uk to use their influence in the market to add more information on products available for prospective mortgagees instead of simply looking at their profit margins.

Unlike comparison only and lead generating platforms FancyAMortgage.co.uk offers in-depth information on mortgage products with advantages, disadvantages and product comparisons.

Standout features of FancyAMortgage.co.uk include:

— Mortgage product overviews
— UK Mortgage Lender section with overviews on each lender
— Related information on fees, brokers and services

Company spokesman Paul Giles “We have invested in de-mystifying the mortgage product market so the average house buyer can gain a better understanding of what’s available to them in terms of mortgage types, advantages, disadvantages and general costs.”

The Council of Mortgage Lenders announced a 10% increase in the total number of borrowing in March 2007 compared to March 2006 and figures from the British Bankers Association revealed that net mortgage lending was up by 5.1 billion in March 2007 which means that the amount of mortgagees is rising yet despite this there are only a few online platforms that give in-depth information on the mortgage product types available such as http://www.mortgagesorter.co.uk/ http://www.fancyamortgage.co.uk/ and http://www.mortgages.co.uk/



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