Mortgagebot Hires Dan Welbaum as Chief Marketing Officer
Mortgagebot LLC, the leading provider of online loan-origination technology for mortgage lenders, has hired Dan Welbaum as Chief Marketing Officer (CMO). In his new position, Welbaum will be responsible for developing and executing the company’s marketing strategy, and will direct the company’s industry partnerships, product marketing, and marketing communication efforts.
“We are delighted to have Dan join our leadership team,” said Scott Happ, President and CEO of Mortgagebot. “Dan’s depth of sales and marketing experience and his close relationships with industry leaders will play an integral role in our future.”
“It’s no secret that we have aggressive growth plans,” noted Happ. “And Dan’s unique blend of experience, skill, industry knowledge, and passion for excellence has equipped him to help us expand our market share, strengthen our relationships with our industry partners, and better serve our customers.”
Welbaum brings with him three decades of technology sales, marketing, and operations experience in the financial services industry. Before joining Mortgagebot, he served for 14 years as SVP of Sales and Marketing for Fiserv Lending Solutions, the unit of Brookfield, Wisconsin-based Fiserv, Inc. that provides technology solutions for mortgage, home equity, consumer, and commercial lenders. While at Fiserv, Welbaum orchestrated the nationwide sales and marketing efforts for a broad range of successful Fiserv products and services, including the easyLENDER and UniFi PRO loan origination and processing solutions.
Before joining Fiserv, Welbaum served as Manager, Senior VP, Director, and business unit President for such organizations as Unisys, Bisys, Convergys, and The Kirchman Corporation. In 1993, Welbaum joined the senior management team of the former Florida Informanagement Services, where as SVP of Sales and Marketing he helped build the company in preparation for its acquisition by Fiserv in 1997.
Welbaum holds a Bachelor of Science degree in Marketing/Management from Northern Illinois University. He is based in Lake Mary, Florida.
About Mortgagebot
Mortgagebot ( http://www.mortgagebot.com/ ) is the leading provider of Internet-based loan origination solutions for the mortgage lending industry. A pioneer in the fast-growing online mortgage-lending arena, Mortgagebot combines its mortgage banking experience with leading-edge technology to create robust, configurable, and affordable Internet solutions for over 650 mortgage lenders nationwide. Mortgagebot PowerSite is a configurable and completely private-labeled web-enablement solution that gives lenders the ability to fully leverage their brand and customer relationships. Mortgagebot provides its award-winning technology as an application service.